Mothers hold a special place in our hearts, with their tireless efforts to take care of their families and home. And what better way to celebrate this love than on Mother’s Day, i.e., Today !! It’s a day that practically everyone can relate to, and Brands from all industries take advantage of the chance to develop moving advertisements that pay tribute to the vital function that moms play in our lives. Through their campaigns, these brands aim to create valuable experiences in an effort to promote their brand and attract the most attention. They attempt to remember every incident of a mother’s love and highlight it in their advertisements for anything from skincare to fashion to food. So let’s have a look at all the Advertisements
Zomato
To emphasize the idea that “Ma always comes first,” the top food delivery company Zomato, changed its brand name to “Mazoto” in a video.
The video’s interface almost exactly resembles Zomato in terms of how it appears and functions, but everything has been “Mo(m) defied” with discount codes like “CLEANROOM25” for 25% off orders.
Asian Paints
Three ADs were released by Asian Paints as part of their Mother’s Day Marketing Campaign. The idea of giving is at the heart of the Ads. The mother in #GiftingMadeEzy is never satisfied with any present.
One of the humorous advertisements demonstrates how “achaar” (pickle), “frame,” and a “paisa ka ped” (money plant) may be the best Mother’s Day presents.
Red Bus
To honor Mother’s Day, the RED Bus created an Ad called “Give maa a break.” The relationship between “a mother and her son” appears perfectly in the Ad. It shows a mother’s unwavering love and devotion for her kid or children. The lesson is clear: We frequently overlook the fact that our mothers also require a break.
Amazon
The e-commerce giant Amazon has recently launched a touching campaign called #DeliverTheLove, which centers around the idea that a mother’s love is irreplaceable. The campaign video highlights how a mother can fill in for everyone in her family, but no one can ever replace her. The brand aims to convey the message that a mother’s love cannot be contained in a box, and so, this Mother’s Day, people should go the extra mile to express their love for their mothers. The campaign tagline says it all – “Her love can’t fit in a box, then why should yours? This Mother’s Day, #DeliverTheLove!”
LG India
LG India has launched a new campaign called #MaaMakesItBetter, which beautifully captures the profound impact of a mother’s love on a child’s life – right from her pregnancy to the care she provides for her child. The campaign film features LG products that enable a mother to create a safe and nurturing environment for her family at home. The brand aims to highlight how its products can enhance a mother’s ability to care for her child and create a better life for her family.
Air India
In honor of Mother’s Day, the Tata group-owned airline has launched a heartfelt tribute Ad to celebrate mothers all over the world. The film features a collaboration of creators from different parts of the world and showcases Grammy-nominated Afrofuturist musician Pierce Freelon, Pakistani-Korean creator Fahila Muzaffar, and digital creator Winnie Lee from Toronto. Together, they have created a beautiful tribute to mothers, highlighting the love and sacrifices that mothers make for their children. The film is a touching homage to the universal spirit of motherhood and is a testament to the fact that mothers are revered and cherished all around the world
Catch Spices
Catch Spices has launched a touching campaign for Catch salts and spices called #MaaKaEhsaas. The emotional film portrays the sacrifices that mothers make to ensure a better life for their children. The Ad showcases a mother cooking and delivering food to her daughter, who lives in an orphanage. The food becomes their only means of staying connected while being apart, allowing the mother to express her love and care for her daughter through #MaaKaEhsaas.