Instagram to launch 2 new ad formats

Instagram is one of the most popular social media platforms in the world, and businesses have been using it to advertise their products and services to millions of users. Instagram’s ad formats have evolved over the years, and the platform has been introducing new ways to help businesses get discovered and generate leads using Social Media. Two of the latest ad formats are Reminder Ads and Ads in Search Results, which we will explore in this article.

Reminder Ads

Instagram has recently partnered with brands such as Starz to test a new ad format called Reminder Ads. The purpose of this new format is to make it easier for businesses to announce, remind, and notify people of future events or launches that they might be interested in. Reminder Ads are rolling out to all advertisers as an option in the feed, helping advertisers build awareness, anticipation, and consideration for upcoming moments. With Reminder Ads, people can opt into convenient reminders and receive three notifications from Instagram, one day before, 15 minutes before, and at the time of the event. This feature provides a convenient way for users to keep track of important events or product launches, and it helps businesses to get more visibility and engagement for their promotions. For instance, a brand can use Reminder Ads to notify users of a new product launch, a sale, or an event, and users can opt-in to receive reminders about the promotion. Also Read: How to use Social Media for Lead Generation?

Ads in Search Results

Instagram is also beginning to test ads in search results, which will help businesses to reach people actively searching for businesses, products, and content. This new ad format is a significant addition to Instagram’s advertising options, as it provides businesses with a new way to connect with users who are already showing intent. The ads will show up in the feed that people can scroll to when they tap into a post from search results. This placement has a lot of potentials to be highly efficient, as people who are actively searching for keywords that can be linked to products would tap into the intent that users are already acting on. This is the first time this placement has been initiated, and Instagram plans to launch this placement globally in the coming months. Businesses can use ads in search results to target users who are searching for specific products or services. For instance, a clothing brand can target users who are searching for “summer dresses,” and show them relevant ads. This new ad format is also a great opportunity for small businesses to get discovered, as users can easily find businesses that match their search query.


In conclusion, Instagram’s new ad formats, Reminder Ads, and Ads in Search Results provide businesses with more ways to get discovered and form connections with users. Reminder Ads help businesses build awareness, anticipation, and consideration for upcoming moments, while Ads in Search Results provide a new way to connect with users who are actively searching for specific products or services. These new ad formats are expected to become popular among businesses, as they offer a convenient and efficient way to advertise on Instagram.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top