Author name: Aman Khurana

Branding How to Develop and Maintain a Strong Brand Identity and Reputation

Branding plays a vital role in today’s competitive business landscape. It goes beyond a simple logo or tagline; it encompasses the entire perception and experience associated with a company, product, or service. A strong brand identity and reputation can significantly impact customer loyalty, market positioning, and overall business success. In this article, we will explore …

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Advantages of Video Marketing in a Mobile World

Introduction:  Video marketing is now a popular tool for companies to advertise their Products and services in the digital age. Because individuals are increasingly inclined to watch videos on their smartphones and tablets as a result of the rising use of mobile devices, video marketing has become even more crucial. So let’s discuss the Benefits …

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Advantages of Content Marketing in Business

Today’s digital environment has made content marketing a crucial component of any flourishing company. To draw in and keep a target audience that has been precisely defined, content marketing entails producing and sharing valuable, pertinent, and consistent information. Businesses can create connections, earn customers’ confidence, and eventually encourage good consumer behavior by doing this.  So …

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2023 Digital Marketing Trends To Take Benefits Of

As we look towards 2023 and beyond, numerous businesses are proactively devising their digital marketing strategies and different types of digital marketing. The shrewd ones are scouting for contemporary trends to integrate into their plans, aiming to optimize their outcomes and influence. In this regard, we have identified some significant trends that are shaping the …

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